Sunday, November 25, 2018
Red Dead Redemption 2.
1) Identify All the ways in which the product was advertised by traditional methods. Find web links to support your answers.
2) Write down all the ways in which the was advertised by digital methods. Find web links to support your answers.
3)Explain how the two methods worked together to successfully promote the product.
1) A few different ways to promote the product traditionally.
Some of them are:
Posters, radio, TV advertisements, billboards, magazines, reviews, trailers.
In Red Dead Redemption 2's case, there was many different posters and TV advertisements and reviews.
Trailer: https://www.youtube.com/watch?v=Dw_oH5oiUSE
Review: https://www.eurogamer.net/articles/2018-10-25-red-dead-redemption-2-review_9
2) A few different ways to promote the product digitally.
Some of them are:
Advertisements on YouTube/twitch, twitter, instagram, Facebook, rockstar website, through other rockstar games, podcasts.
In Red Dead Redemption 2's case they focused on advertisements in popular gaming hubs such as YouTube and twitch.tv by live streaming sneak peaks of the game and just giving general information about the game through videos/podcasts.
Game play preview: https://www.youtube.com/watch?v=Dw_oH5oiUSE
RockstarGames Twitch.tv channel: https://www.twitch.tv/rockstargames/videos
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Good work Conor, weblinks are not active.
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