Sunday, November 25, 2018

Red Dead Redemption 2.



1) Identify All the ways in which the product was advertised by traditional methods. Find web links to support your answers.


2) Write down all the ways in which the was advertised by digital methods. Find web links to support your answers.


3)Explain how the two methods worked together to successfully promote the product.

1) A few different ways to promote the product traditionally.
Some of them are:
Posters, radio, TV advertisements, billboards, magazines, reviews, trailers.
In Red Dead Redemption 2's case, there was many different posters and TV advertisements and          reviews.

Trailer: https://www.youtube.com/watch?v=Dw_oH5oiUSE
Review: https://www.eurogamer.net/articles/2018-10-25-red-dead-redemption-2-review_9

2) A few different ways to promote the product digitally.
Some of them are:
Advertisements on YouTube/twitch, twitter, instagram, Facebook, rockstar website, through other        rockstar games, podcasts.
In Red Dead Redemption 2's case they focused on advertisements in popular gaming hubs such as      YouTube and twitch.tv by live streaming sneak peaks of the game and just giving general                    information about the game through videos/podcasts.

Game play preview: https://www.youtube.com/watch?v=Dw_oH5oiUSE
RockstarGames Twitch.tv channel: https://www.twitch.tv/rockstargames/videos

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