ATL and BLT Advertising.

1. Name one above-the-line method of advertising with example. 

2. Name one below-the-line method of advertising with example. 

3. Give two ways that technological convergence has changed distribution of media products.


1) One above the line method of advertising is the internet. On the internet, companies can show off there product in a variety of different ways through websites, social media, trailers, podcasts and many more and this is an effective way as it can reach a global audience. One example is new released games. Gaming companies release the trailers on the internet and from that comes the "hype" and then more and more people will do research on websites and social media.

2) One below the line method of advertising is billboards. As people drive or walk past they notice these massive posters that are too hard to miss and if it interests them it will give the company who is using this method exposure, especially in local areas. Companies like ASDA, and Tesco will use this method as they aren't looking for global exposure, they are looking to expand locally in the area they are based as they are supermarkets so it makes sense for them to do so.

3) Technological convergence has changed the distribution of media as now a days everything is combined into one thing. A good example is a smart phone. Back in the 1990's people would have to do more below the line marketing projects but with the introduction of the internet and smart phones, they can reach anyone at any place at anytime as it is all combined into one everyday item.

Red Dead Redemption 2.

1) Identify All the ways in which the product was advertised by traditional methods. Find web links to support your answers.


2) Write down all the ways in which the was advertised by digital methods. Find web links to support your answers.


3)Explain how the two methods worked together to successfully promote the product.

1) A few different ways to promote the product traditionally.
Some of them are:
Posters, radio, TV advertisements, billboards, magazines, reviews, trailers.
In Red Dead Redemption 2's case, there was many different posters and TV advertisements and          reviews.

Trailer: https://www.youtube.com/watch?v=Dw_oH5oiUSE
Review: https://www.eurogamer.net/articles/2018-10-25-red-dead-redemption-2-review_9

2) A few different ways to promote the product digitally.
Some of them are:
Advertisements on YouTube/twitch, twitter, instagram, Facebook, rockstar website, through other        rockstar games, podcasts.
In Red Dead Redemption 2's case they focused on advertisements in popular gaming hubs such as      YouTube and twitch.tv by live streaming sneak peaks of the game and just giving general                    information about the game through videos/podcasts.

Game play preview: https://www.youtube.com/watch?v=Dw_oH5oiUSE
RockstarGames Twitch.tv channel: https://www.twitch.tv/rockstargames/videos

Kerrang.

What is Digital Media?

Digital media are any media that are encoded in machine-readable formats. Digital media can be movies or audio tapes. Digital media has a significant broad and complex impact on society and culture. Combined with the Internet and personal computing, digital media has caused disruptive innovation in publishing, journalism, public relations, entertainment, education, commerce and politics. Created, viewed, distributed, modified and preserved of digital media devices. Examples of digital media include software, digital images, digital video, video game, web pages and websites, including social media, data and databases, digital audio, such as MP3 and electronic books. Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as images.

Masthead

Photoshop