C.Martin chchs digital media 2018-20

Sunday, November 25, 2018

Red Dead Redemption 2.

1) Identify All the ways in which the product was advertised by traditional methods. Find web links to support your answers.

2) Write down all the ways in which the was advertised by digital methods. Find web links to support your answers.

3)Explain how the two methods worked together to successfully promote the product.

1) A few different ways to promote the product traditionally.
Some of them are:
Posters, radio, TV advertisements, billboards, magazines, reviews, trailers.
In Red Dead Redemption 2's case, there was many different posters and TV advertisements and reviews.

Trailer: https://www.youtube.com/watch?v=Dw_oH5oiUSE
Review: https://www.eurogamer.net/articles/2018-10-25-red-dead-redemption-2-review_9

2) A few different ways to promote the product digitally.
Some of them are:
Advertisements on YouTube/twitch, twitter, instagram, Facebook, rockstar website, through other rockstar games, podcasts.
In Red Dead Redemption 2's case they focused on advertisements in popular gaming hubs such as YouTube and twitch.tv by live streaming sneak peaks of the game and just giving general information about the game through videos/podcasts.

Game play preview: https://www.youtube.com/watch?v=Dw_oH5oiUSE
RockstarGames Twitch.tv channel: https://www.twitch.tv/rockstargames/videos

Wednesday, November 14, 2018

What is Digital Media?

Digital media are any media that are encoded in machine-readable formats. Digital media can be movies or audio tapes. Digital media has a significant broad and complex impact on society and culture. Combined with the Internet and personal computing, digital media has caused disruptive innovation in publishing, journalism, public relations, entertainment, education, commerce and politics. Created, viewed, distributed, modified and preserved of digital media devices. Examples of digital media include software, digital images, digital video, video game, web pages and websites, including social media, data and databases, digital audio, such as MP3 and electronic books. Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as images.